How do you get young users excited about another Visa card? In a market where finance rarely feels human, Peigo needed to drive downloads and build an emotional connection.
CHALLENGE
SOLUTION
By turning a payment tool into self-expression and creativity, we gave Visa Peigo a story that resonated with young earners and fueled downloads.
SERVICES
Product Insights
Ideation Workshops
Product Design
Messaging Strategy
Visual Identity System
Communication Toolkit
IMPACT
300K Visa Peigo downloads in 2 months, a milestone that turned a design into a cultural movement among young users.
When Daring Connects
Originality is the new cool.
A generation that dares to stand out doesn’t fear the unexpected—it celebrates it.
OUR PROCESS
THE INSIGHT
Peigo’s motto says it best: “The best things in life happen when you dare.”
Daring often leads to weird moments—and that’s where creativity begins.
Turning Weird into Wonder
We turned that spirit into action with one prompt: “Make something unusual. Mix what doesn’t belong.” Bold, unexpected characters emerged—with stories young users connected to.
Darwin, a shy football player who’d rather kick goals than talk too much.
Katy, a bird whose wild haircut went wrong… and somehow became her signature look.
Leoncia, a gamer frog who was left at the altar, but found love in her console instead.
Teodoro, a wide-eyed gentleman trying to learn technology, one confused tap at a time.
THE RESULT
Limited-edition Visa Peigo cards featuring unexpected characters born from divergent minds. The designs turned curiosity into action—driving 300K downloads in two months and turning a financial product into a cultural icon.
DARE TO BE DIFFERENT
A playful idea celebrating the beauty of being weird became a full-scale campaign.
Peigo unveiled our co-creation process through events, a case video, and four Visa Peigo cards brought to life with color, humor, and personality.
