CHALLENGE
SAP wanted to transform complex ESG communications into stories people could feel—turning technical data into messages that inspire trust and connection.
SOLUTION
SAP partnered with NeuroXplorers to craft the People & Impact Global Reports, building a storytelling framework that revealed how culture, values, and purpose drive impact across SAP’s global ecosystem.
SERVICES
User Research & Insights
Segmentation Framework
Creative Workshops
Messaging Strategy
Communication System
IMPACT
50+ international awards positioning SAP as a benchmark in purpose-driven leadership.
SAP became our first global account, proving how NeuroXplorers’ adaptive methodology can scale—from insight to global narratives.
When Data Connects
From numbers to storytelling.
We built the communication system behind SAP’s Global Reports and campaigns—showing the company’s impact on people and communities while strengtheningtrust and connection among stakeholders and investors.
our process
The Insight
SAP connects businesses worldwide, yet the human stories behind that impact remained fragmented. Behind every system and innovation are people—each moving to their own rhythm, but all part of the same collective pulse. The opportunity was to connect data, purpose, and emotion in one shared language.
From Thought to Thread
During a creative session, one idea emerged: true connection happens when we tune in to each other.
From that spark came “Stay in Tune”—a concept that turned connection into rhythm, showing that when we embrace our differences, we move together on the same frequency.
the result
As it travels, the line connects hearts and stories, turning data into a continuous narrative of purpose and impact, uniting SAP’s global communications.
A Global Communication Ecosystem
The connecting line evolved. We revamped SAP’s website and designed the Global Reports and communication toolkits under one visual language. The connecting line became SAP’s signature thread.
