CHALLENGE
SAP wanted to transform complex ESG communications into stories people could feel—turning technical data into messages that inspire trust and connection.
SAP partnered with NeuroXplorers to craft the People & Impact Global Reports, building a storytelling framework that revealed how culture, values, and purpose drive impact across SAP’s global ecosystem.
SOLUTION
SERVICES
Behavioral Insights
Creative Workshops & Ideation
Messaging & Brand Strategy
Visual Identity & Design
IMPACT
50+ international awards positioning SAP as a benchmark in purpose-driven leadership.
SAP became our first global account, proving how NeuroXplorers’ adaptive methodology can scale—from insight to global narratives.
When Data Connects
From numbers to storytelling. We built a communication system that shows the company’s impact on people and communities while strengthening trust and connection among stakeholders and investors.
our process
The Insight
SAP connects businesses worldwide, but its human stories remained fragmented. Behind every system are people—moving to their own rhythm, yet part of a collective pulse.
We set out to connect those stories in motion and give them one shared language.
From Thought to Thread
One idea emerged: true connection happens when we tune in to each other.
From that spark came “Stay in Tune”—a concept that turned connection into rhythm, showing that when we embrace our differences, we move together on the same frequency.
the result
Lines connecting hearts and stories, turning data into a continuous narrative of purpose and impact, uniting SAP’s global communications.
A Global Communication Ecosystem
The connecting line evolved. We revamped SAP’s website and designed the Global Reports and communication toolkits under one visual language. The connecting line became SAP’s signature thread.
